Last week an executive in our company walked into my office with his electric bill. His bill included a chart showing how his energy consumption compared to his neighbors. The next thing he said was, “ I guess I need to go get those LED light bulbs.” Instant proof that social pressures are more compelling than economic pressures, as it relates to energy conservation.
Have any of you experienced this with your electric bills yet? In doing some research it appears this has been going on for some time, with real success. http://www.ted.com/talks/alex_laskey_how_behavioral_science_can_lower_your_energy_bill.html
Can we apply the same thing to water consumption? If residents know how their water consumption compares to their neighbors, will they use less water? Behavioral science says they will.